Less Materialism

Everyone

Courtesy: Alex Iwashyna (Flickr)
Courtesy: Alex Iwashyna (Flickr)

While undoubtedly challenging, the most effective way to reduce waste is to consume less in the first place. A less materialistic attitude can have benefits for our emotional health and wellbeing, as we are less likely to get caught up in the race to acquire the latest “must-have” possession or to “keep up with the Joneses”. Having less of a focus on material possessions and consumption can also mean that we are less inclined to get into debt unnecessarily and less likely to succumb to the pressure to overwork.

http://www.adbusters.org
Adbusters, Vancouver, Canada

http://www.buynothingday.co.uk
Buy Nothing Day

http://www.storyofstuff.org
The Story of Stuff Project