Less Materialism


Courtesy: Alex Iwashyna (Flickr)
Courtesy: Alex Iwashyna (Flickr)

While undoubtedly challenging, the most effective way to reduce waste is to consume less in the first place. A less materialistic attitude can have benefits for our emotional health and wellbeing, as we are less likely to get caught up in the race to acquire the latest “must-have” possession or to “keep up with the Joneses”. Having less of a focus on material possessions and consumption can also mean that we are less inclined to get into debt unnecessarily and less likely to succumb to the pressure to overwork.

Adbusters, Vancouver, Canada

Buy Nothing Day

The Story of Stuff Project